Sony’s smart watch; ‘wena wrist’ designed by Shoji Kawamori
Since the smartwatch function is implemented in the band portion of the watch, Kawamori, who had a lot of freedom to design the time-piece from scratch, was able to put in a lot of unique gimmicks.
The clock part is mechanical (and the visible clockwork a preexisting component). The rotating airplane cockpit-style ""horizon"" ring is drawn on top of the mechanical part.
The hour hand consists of a white arrow on a semicircle with a transparent mechanical part, and as time progresses, the visible mechanical part transforms.
The minute hand features a fighter plane targeting motif.
The bezel is rotatable and can be used to measure time. The design is based on the image of a dogfight situation with fixed armaments, in which the aircraft's wings must be aligned with its opponent's to lock on to the target.
On the back of the board, each of the three models is engraved with a sketch of the aircraft and a signature drawn from a different angle.
Kawamori also supervised the impressively designed packaging.
Kawamori himself further directed the promotional video.
He developed the hybrid style video from the storyboard, using CG staff trained through the Macross series and featuring his own hands in live action, with ""Sirius"" by BUMP OF CHICKEN, the theme song of ""Last Hope"" playing in the background.
We hope you will enjoy the weena wrist designed by Director Kawamori, which reflects a great deal of attention to detail.